Dulux Walls Ad - Director's Cut

CREDITS:
Client/ Brand: Akzo Nobel/ Dulux
Agency: Euro RSCG London
Copywriter: Fábio Abram
Art Director: Bráulio Kuwabara
Creative Director: Fernanda Romano
Head of Social Media: Rebecca Campbell
Digital Art Director: Mariana Costa
Agency Producer: Jodie Sibson Potts
Account Director: Ken Mulligan
Account Manager: Jessica Tarpey
Project Manager: Carole Smila
Director: Adam Berg
Production Co: Stink
Production Company Producer: Ben Croker
Director of Photography: Linus Sandgren
Documentary Director: Andrew Lang
Let's Colour is a worldwide initiative to transform grey spaces with colourful paint.
This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.
Join the colour movement:
Blog: http://www.letscolourproject.com/blog/
Twitter: http://twitter.com/#!/lets_colour
Facebook: http://www.facebook.com/pages/Lets-Colour-UK/10150101337710093
Website: http://www.letscolourproject.com/
Flickr: http://www.flickr.com/photos/letscolour/
Music: 'Go Do' by Jonsi. Buy it here http://itunes.apple.com/artist/jonsi/id330298452
Read more about the Let's Colour project here:
www.letscolourproject.com/blog
www.letscolourproject.com

Uploaded by: letscolour
Tags for this video: bec campbell

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@redsd2121 We used ... ( 10 months ago by letscolour)

@redsd2121 We used motion control to track very slowly at 0.5mm per second or slower. Some of the moves took 90 minutes in real time For the shot at the start we tamped the camera tps, iris and exposure time in sync to move from 25fps to 0.1fps - all in camera!

Hi @TheSweetyKins. ... ( 10 months ago by letscolour)

Hi @TheSweetyKins. None of the paint we used contained lead or parabens. The paint is also specially designed to protect the building in order to prolong its life as well and not wash off once dry. If the instructions on the back of the tins are followed, the paint is safe to use... (cont)

@TheSweetyKins The ... ( 10 months ago by letscolour)

@TheSweetyKins The disposal of paint tins differs depending on what country you are in. In the UK, we've created and now sponsor a re-use scheme called Community Repaint -- community groups make use of left over paint on community projects that they identify. For more info check communityrepaint . org . uk

@TheSweetyKins In ... ( 10 months ago by letscolour)

@TheSweetyKins In Malaysia we've teamed up with TESCO to take back left over paint to use in the community.
In India most containers are re-used for other purposes. And, in other countries we've set up recycling schemes for metal and plastic containers and in other territories paint cans are left over paint are recycled by an industry scheme... (cont)

@TheSweetyKins ... ( 10 months ago by letscolour)

@TheSweetyKins We've also developed a tool, with a leading non-profit sustainability organisation, that we use around the world. It basically measures the overall environmental footprint to help us identify improvements and also to select the right product for the specific situation. It's called the environmental Impact Analyser. You can check it out here: forumforthefuture . org /projects/enviro-impact-analyser-intro

@TheSweetyKins S T ... ( 9 months ago by aerostorm77)

@TheSweetyKins S T F U

@letscolour Could ... ( 9 months ago by TheSweetyKins)

@letscolour Could you give me the brand name of the paint you use?

Array ( 9 months ago by TheSweetyKins)

@aerostorm77 No :)
You mad?

@TheSweetyKins not ... ( 9 months ago by aerostorm77)

@TheSweetyKins not really :)

@aerostorm77 well ... ( 9 months ago by TheSweetyKins)

@aerostorm77 well good then.
no need to use caps :)

very ... ( 9 months ago by AntoniosPapantoniou)

very impressive_congratulations

@TheSweetyKins You ... ( 9 months ago by jmscrftable)

@TheSweetyKins You got told.

@jmscrftable No not ... ( 9 months ago by TheSweetyKins)

@jmscrftable No not really, they wont even tell me what paint they use, out of fear of people knowing what they're actually doing to the environment.

f*ck the buff ( 8 months ago by adidaskiller)

f*ck the buff

@TheSweetyKins ... ( 8 months ago by darcykingston)

@TheSweetyKins Isn't it fairly evident they use Dulux paint?

Yeah, that's gonna ... ( 8 months ago by MarkEmsea)

Yeah, that's gonna need a second coat I'm afraid :)

@TheSweetyKins ... ( 8 months ago by lucklessluke)

@TheSweetyKins pwned.

@TheSweetyKins ... ( 8 months ago by cutekillerofwow)

@TheSweetyKins SUCK ON THAT, BIOTCH!

This is awesome :) ... ( 8 months ago by cutekillerofwow)

This is awesome :) <3

@TheSweetyKins * ... ( 7 months ago by r0bd0b)

@TheSweetyKins *You're

Array ( 6 months ago by GhidaArnaout)

Jonsi <3

whats the name of ... ( 3 months ago by Dav6785598)

whats the name of that dulux ad that was, miss pink was in love with mr. blue or something?